About Dean

Dean is a performance mindset coach with 15+ years experience of supporting World Class athletes in the UK Olympic High-Performance System.

He's had the privilege of coaching individuals and organisations in building world-class teams, talent development environment & cultures and winning mindsets. 

His expertise lies in human behaviour and helping people understand their mind. He's worked with 1000's of clients to support them in cultivate their mindset, beliefs and strategies to thrive in life with happiness, confidence and fulfilment. A particular passion is helping people who suffer with imposter syndrome. 

Dean believes the future of work is changing. Lasting success and legacy organisations now depends on building healthy environments that enable people to reach their potential.

Companies are facing the great resignation, employee burnout and a rapidly changing workplace uncertainty. Dean helps professionals and team create solutions that increase employee retention, happiness and success using his experiences from Olympic and Paralympic sport.

Some of the partners' Dean's supported include L'Oréal, Barclays, KPMG, WME, WeWork, UK Sport, PWC, L'Oréal, Buro Happold, Places for People, No Bull, NoBull, GB Taekwondo, British Canoeing, England Netball, British Athletics, to name a few.

In addition to supporting teams and brands, he has an extensive client coaching portfolio, supporting managers, senior managers, celebrities, founders, senior managers, influencers and elite athletes.

Dean is an avid, albeit very amateur Cross-fitter in Peckham, loves coffee, craft beer, rugby and is a new Dad to Poppy.